SUSAN G. KOMEN NATIONWIDE REBRAND
Agency | POSSIBLE
ClIENT | Susan g. komen
Role | ART DIRECTION, Campaign DESIGN AND VOICE Discovery, Creative Direction & design of Brand GUIDELINES
Challenge: People are increasingly skeptical of breast cancer charities, and donations are suffering as a result.
CAMPAIGN | More than pink
‘More Than Pink’ acknowledges the problems with the pink ribbon head-on, emphasizing action and accountability over feel-good celebrations and empty promises. Key to the project’s success was getting Komen leadership to commit to being more transparent across every communication touchpoint, including where donations are coming from and what they’re being used for as well as where the organization is succeeding and where more work still needs to be done.
IDENTITY & BRAND GUIDELINES
DISPLAY
SITE
