PETCUREAN GO!
Agency | RUPERT
ClIENT | PETCUREAN
ROLE | CREATIVE DIRECTION, CONCEPTING, ART DIRECTion, DESIGN
Challenge: The super premium pet food market is fast growing and highly competitive. Dozens of products compete for shelf space with similar claims of gluten-free, high-protein, all-natural products.
CAMPAIGN | WE MAKE A FOOD FOR THAT
Every dog is different. So is this food. We helped Petcurean stand apart in a way that was distinct and memorable. We knew from our research that super-premium dog food customers tended to avoid breeders and seek out rescue dogs instead. So we set out to build a campaign around imperfect dogs that are every bit as lovable. And we shot video and stills of 22 everyday dogs in one day to make it happen. Can you guess the one professional dog in the mix?
TV, DISPLAY, OOH & BEYOND
