CRICKET WIRELESS LOYALTY POINTS PROGRAM
Agency | POSSIBLE
ClIENT | CRICKET WIRELESS
Role | Creative direction, Creative & Media Strategy, ConceptING, Art Direction
Challenge: Reduce customer churn, bring in new customers, and get dealers talking about the new Cricket Rewards program.
PROGRAM | More TO SMILE ABOUT
We partnered with Cricket and SessionM to roll out their new, innovative, 1st in the industry customer rewards program, Cricket Rewards—powered by mPOINTS. By gamifying rewards, we kept customers coming back, with the help of some cute fuzzy characters.