CHATEAU STE. MICHELLE ALUMINUM BOTTLE ANNOUNCEMENT
Agency | COPACINO + FUJIKADO
ClIENT | CHATEAU STE. MICHELLE
Role | ConceptING, Art Direction
Challenge: Convince young female wine drinkers that Chateau Ste. Michelle is “not your grandma’s wine,” while also introducing new packaging and new wine varietals.
CAMPAIGN | CHATEAU ON THE GO ALUMINUM BOTTLE ANNOUNCEMENT
Building off of the fun new on-the-go aluminum packaging, we tapped in to the lifestyle interests of younger wine drinkers to catch their attention in Social.