Agency: Digitas | Client: Crown Royal

Role: Concept, Art Direction & Design

Crown Royal sought to expand their audience from the NASCAR loving, fly fishing, Heartland core to a younger, more urban audience. So the REIGN ON campaign was born. 

While the TV and advertising built the myth of Reign On, the digital campaign grounded that myth in authentic Reign On Moments directly inspired by the lives of our target audience. We sought out the extraordinary yet relatable events that mark an arrival at the top of one’s game.  They are moments that deserve to be celebrated.