Agency: Digitas | Client: Diageo
Role: Concept, Art Direction & Design
Pitch Winning Creative
Diageo wanted a single digital property that would serve as a central hub for all the brands they owned, from spirits, to beer and wine. So we created a site experience that used a simple search field to connect users to over 80 Diageo brands and the thousands of drink recipes that could be created from them. The site provides a wealth of information for budding mixologists everywhere and even includes a drink calculator and shopping list feature to help you plan for your next gathering.
Visit www.thebar.com