Agency: FreestyleInteractive | Client: EA

Role: Concept, Art Direction & Design

Spore was another massive launch for EA. This highly anticipated new game was created by Will Wright, the creator of The Sims franchise, and was many years in the making. And so was this advertising campaign.

We partnered with Wieden+Kennedy to take on the digital component of the Spore campaign. This consisted of a pre-launch campaign that promoted the Creature Creator, a free download that gave gamers a glimpse of the game before release. The campaign evolved into a massive launch day takeover of the web, from banners to unique media partnerships to contests to landing experiences that worked together with the offline experiences. The focus was on 'How will you create the universe?'—through creatures, game play, exploration or adventure.